GALLERY PICTURES Riccardo Calafiori is adidas’ first-ever underwear ambassador.

Riccardo Calafiori named adidas’ first ever underwear ambassador as Arsenal star models new collection

R. CalafioriArsenalPremier League

Riccardo Calafiori has been named adidas’ first ever underwear ambassador, with the Arsenal star modelling their new collection.

Calafiori posed for the cameras

Was wearing adidas’ latest ‘Active Flex Collection’

Became the brand’s first-ever underwear ambassador

WHAT HAPPENED?

At just 22 years old, the Italian defender has been selected to front the launch of adidas’ Active Flex Collection, marking a new chapter in the brand’s journey into performance underwear. Calafiori’s appointment as the brand’s inaugural underwear ambassador signals a blend of fashion, sport, and everyday

THE BIGGER PICTURE

To introduce the new collection, adidas has released a series of visuals portraying Calafiori in everyday settings. From lounging in the changing room post-match to completing laundry duties at a local laundrette, the campaign aims to present the Italy international in his most natural states, showcasing comfort and style in equal measure.

DID YOU KNOW?

Designed with athletes’ comfort and movement at the forefront, the Active Flex Collection aims to deliver undergarments that are just as functional as they are stylish. Engineered using soft, stretchable cotton, each piece incorporates moisture-wicking capabilities to keep wearers dry throughout the day. One of the standout features is the 4-way stretch fabric, providing flexibility from every angle and promoting freedom of motion – ideal for both athletic activity and relaxed wear. Additionally, the line includes chafe-resistant seams and a contoured pouch designed to offer secure, supportive wear from morning through night.